The Secret to Winning Every Meeting: Know Your Audience

“You already know your story, your slides, your thoughts. But they don't. So essentially, you're never talking for yourself—you're doing it for others.”

This post kicks off a new series focused on one of the most important skills in meetings, presentations, and conversations: knowing your audience. True communication isn't about delivering your message the way you understand it—it's about making sure they understand it.

To have a truly effective conversation, you need to get into the mindset of your listeners, adapt your message, and “translate” your ideas in a way that resonates with them.